Users must follow community rules, respect IP, and avoid harmful content. Creators retain ownership of their content. LUMA provides hosting and discovery tools subject to these terms.

Creators keep 100% IP. Revenue is shared via a flat platform fee (e.g., 15%) plus payment processing. Exclusivity (if any) is time-limited and optional. Discovery promotion is consent-based.

Collect only necessary data. Provide clear consent controls. Allow users to export and delete data. Avoid selling personal data and avoid ad tracking models.

Provide a takedown process and counter-notice process. Repeat infringers may be removed.

Enforce rules against harassment, hate, and exploitation. Label sensitive content. Protect minors. Encourage good-faith critique and respectful discussion rooms.